Neev: A Symphony of Flavors in Ice Cream Packaging

Mohsen Koofiani Blends Music with Gastronomy in Award-Winning Design

The Neev ice cream packaging project by Mohsen Koofiani is a testament to the harmonious blend of auditory and gustatory pleasures. Drawing inspiration from the dynamic nature of music, Koofiani has created a design where each flavor is akin to a musical piece, with its own tempo and mood. The packaging features eye-catching illustrations that not only captivate the viewer but also evoke the essence of the ice cream's flavor through visual storytelling.

What sets Neev apart is the meticulous attention to detail in aligning the product name with the corresponding illustration, such as "solo" and "duette," which are terms borrowed from the musical lexicon. The use of vibrant colors and specialized techniques ensures that the packaging stands out on the shelves, inviting consumers to a multisensory experience. The focus on music and musicians adds a layer of depth, suggesting a narrative that goes beyond mere consumption.

The Neev ice cream packages are produced using the IML (In-Mould Labelling) printing method, which is known for its durability and high-quality finish. The containers are designed with practicality in mind, featuring tamper-evident seals and compatibility with microwaves and freezers, catering to the modern consumer's needs. With a capacity of 170 ml and a depth of 62 mm, these packages are perfect for a personal indulgence or sharing a moment of joy.

The connection between the euphoria of music and the delight of ice cream consumption is at the heart of Neev's design interaction. Koofiani's creative process involved immersing himself in the musical genre corresponding to each ice cream flavor, ensuring that the illustrations authentically represent the feelings evoked by both the music and the ice cream. This approach has resulted in a design that not only appeals to the eyes but also to the soul, offering a unique experience that balances one's inner state.

Conceived in October 2022 and brought to fruition in April 2023 in Shiraz, Iran, the Neev project overcame significant creative and technical challenges. The designer's ability to translate the intangible excitement of music into a tangible product design is a noteworthy achievement. The design's success is a reflection of Koofiani's dedication to research and understanding consumer behavior, ultimately leading to a product that stands out in the competitive ice cream market.

As an Iron A' Design Award winner, Neev has been recognized for its practicality, innovation, and ability to integrate industry best practices. The design not only meets professional and industrial requirements but also provides a sense of fulfillment and contributes to a better world by offering a delightful experience that transcends the ordinary. Mohsen Koofiani's Neev is a celebration of the senses, inviting consumers to indulge in a symphony of flavors while being serenaded by the visual melody of its packaging.